At Digilacom, we’re proud to have joined forces with Maybelline to deliver four show-stopping campaigns that resonated with beauty enthusiasts across Morocco. Together, we achieved an incredible milestone of 30 million views, showcasing the perfect blend of creativity, strategy, and the power of authentic influence.
This partnership not only amplified Maybelline’s message but also highlighted Digilacom’s ability to drive exceptional results through innovative campaigns.
30M views in 4 campaigns
Challenge:
How can we communicate Maybelline’s message to enhance brand visibility and engagement among beauty enthusiasts in Morocco?
The Brand:
Maybelline, a global leader in beauty and cosmetics, is known for its innovative products and empowering women to express themselves confidently. With a focus on inclusivity, Maybelline celebrates individuality while delivering high-quality makeup products to inspire self-expression.
Campaign Objectives:
- Build strong emotional brand affinity among beauty lovers.
- Create inspiring, viral and engaging content that resonates with a diverse audience.
Campaign Strategy:
- One standout campaign promoting Maybelline’s new Sky High mascara, where an influencer jumped from an airplane to demonstrate the product’s dramatic, long-lasting effect.
- Adaptation and distribution of the videos across all social medias platform.
Language: Darija
Content: Viral Organic Videos
Distribution Platform: Social Medias Channels