Digilacom is excited to have collaborated with Honor on the introduction of their ground-breaking indestructible phone. Together, we produced an exciting and captivating campaign that captivated viewers in Morocco and abroad. The campaign, which made use of our knowledge of digital storytelling and influencer marketing, went viral and received an incredible 9 million views.
This outstanding accomplishment highlights the value of teamwork and creativity and solidifies Digilacom’s standing as the area’s top influencer.
9M views in 1 campaign
Challenge:
How can we effectively communicate about Honor’s new unbreakable phone to boost brand awareness and engage a wider audience?
The Brand:
Honor is a global tech brand known for its cutting-edge smartphones that blend innovation, style, and durability. With a focus on delivering high-performance devices, Honor consistently strives to empower users with advanced technology and exceptional design.
Campaign Objectives:
- Create a strong brand affinity with youthful, tech-savvy consumers.
- Write a gripping and motivational story about Honor’s inventiveness and tenacity.
Campaign Strategy:
- Launch of a giveaway to promote the new unbreakable phone, encouraging engagement and excitement around the product.
- Distribution of the videos across Facebook and Instagram to reach a broad and engaged audience.
- Creation and publishing of viral videos highlighting the durability and innovative features of Honor’s new phone.
Language: Arabic
Content: Viral Organic Videos
Distribution Platform: Social Medias Channels