Digilacom x Emirates:

With Moroccan top influencer Meryem Lacurly, we started a campaign with Emirates to promote their Business and First Class experiences as well as the Stopover Program in Dubai. With 10 million organic views, the campaign engaged a worldwide audience by highlighting Emirates’ exclusivity and luxury. The ad went viral because to Meryem’s genuine storytelling and our innovative approach, which increased interaction significantly and strengthened Emirates’ premium brand image.

10M views in 1 campaign

Digilacom x Honor: A Record-Breaking Collaboration

Digilacom is excited to have collaborated with Honor on the introduction of their ground-breaking indestructible phone. Together, we produced an exciting and captivating campaign that captivated viewers in Morocco and abroad. The campaign, which made use of our knowledge of digital storytelling and influencer marketing, went viral and received an incredible 9 million views.

This outstanding accomplishment highlights the value of teamwork and creativity and solidifies Digilacom’s standing as the area’s top influencer. Let’s break records instead of phones! 🚀📱

9M views in 1 campaign

Challenge:

How can we effectively communicate about Honor’s new unbreakable phone to boost brand awareness and engage a wider audience?

The Brand:

Honor is a global tech brand known for its cutting-edge smartphones that blend innovation, style, and durability. With a focus on delivering high-performance devices, Honor consistently strives to empower users with advanced technology and exceptional design.

Campaign Objectives:

  • Create a strong brand affinity with youthful, tech-savvy consumers.
  • Write a gripping and motivational story about Honor’s inventiveness and tenacity.

Campaign Strategy:

  • Launch of a giveaway to promote the new unbreakable phone, encouraging engagement and excitement around the product.
  • Distribution of the videos across Facebook and Instagram to reach a broad and engaged audience.
  • Creation and publishing of viral videos highlighting the durability and innovative features of Honor’s new phone.

Language: Arabic
Content: Viral Organic Videos
Distribution Platform: Social Medias Channels

Digilacom x Maybelline: 30 Million Views of Beauty and Impact

At Digilacom, we’re proud to have joined forces with Maybelline to deliver four show-stopping campaigns that resonated with beauty enthusiasts across Morocco. Together, we achieved an incredible milestone of 30 million views, showcasing the perfect blend of creativity, strategy, and the power of authentic influence.

This partnership not only amplified Maybelline’s message but also highlighted Digilacom’s ability to drive exceptional results through innovative campaigns. Here’s to empowering beauty and breaking boundaries, one view at a time! 💄✨

30M views in 4 campaigns

Challenge:

How can we communicate Maybelline’s message to enhance brand visibility and engagement among beauty enthusiasts in Morocco?

The Brand:

Maybelline, a global leader in beauty and cosmetics, is known for its innovative products and empowering women to express themselves confidently. With a focus on inclusivity, Maybelline celebrates individuality while delivering high-quality makeup products to inspire self-expression.

Campaign Objectives:

  • Build strong emotional brand affinity among beauty lovers.
  • Create inspiring, viral and engaging content that resonates with a diverse audience.

Campaign Strategy:

  • One standout campaign promoting Maybelline’s new Sky High mascara, where an influencer jumped from an airplane to demonstrate the product’s dramatic, long-lasting effect.
  • Adaptation and distribution of the videos across all social medias platform.
  • Writing and publishing of branded articles featuring Maybelline’s products and beauty tips.

Language: Darija
Content: Viral Organic Videos
Distribution Platform: Social Medias Channels

Digilacom x inDrive: 39 Million Views in Motion

Partnering with inDrive, we rolled out three remarkable campaigns that captured the attention of millions. Together, we achieved an extraordinary 39 million views, showcasing the strength of creativity and strategic influence in connecting with audiences.

This collaboration reflects our dedication at Digilacom to crafting campaigns that not only engage but leave a lasting impact. Here’s to moving the needle and driving innovation forward! 🚀🌍

39M views in 3 campaigns

Challenge:

How can we communicate about InDrive to strengthen its position and build a deeper connection with its target audience?

The Brand:

InDrive is a globally recognized ride-hailing platform that empowers users with fair and transparent pricing through its unique peer-to-peer negotiation system. It values freedom of choice, community connection, and accessibility for all.

Campaign Objectives:

  • Build strong emotional affinity with the brand among a wide audience.
  • Highlight the brand’s values through viral and relatable storytelling.

Campaign Strategy:

  • As part of our groundbreaking campaign with InDrive, we brought the thrill of luxury to life by featuring a Ferrari and a Porsche. These iconic supercars symbolized the empowerment and freedom InDrive offers its users, creating a captivating narrative that resonated with millions.
  • Adaptation and targeted distribution of these videos on all social medias platform.
  • Creation and publication of 8 viral organic videos exploring the brand’s mission and community impact.

Language: Darija
Content: Viral organic videos
Distribution Platform: Social Media Channels

Digilacom x Glovo: 10 Million Views

Partnering with Glovo, we rolled out two strategic campaigns that combined storytelling, simplicity, and speed. Through YouTube, Reels, and Instagram Stories, we reached over 10 million viewers across social media — turning everyday moments into engaging brand experiences.

This collaboration reflects our mission at Digilacom: to craft content that’s not only creative but culturally connected and results-driven. Together with Glovo, we delivered more than just reach — we delivered relevance

10M views in 1 campaigns

Challenge:

How can we communicate to the targeted audience about Glovo Delivered

The Brand:

Glovo is a global on-demand delivery platform that enables users to order anything from food to groceries, delivered within minutes. In Morocco, Glovo continues to grow its market share by aligning with local trends and digital-first behaviors.

Campaign Objectif:

  • To boost brand engagement and social visibility by celebrating user habits through personalized content.

Campaign Strategy:

  • The goal was to turn Glovo users into brand ambassadors by highlighting their unique year-in-delivery — how often they ordered, their favorite items, and fun facts — all in a creative and shareable format. We aimed to make Glovo feel less like a utility and more like a lifestyle brand people are proud to use (and post about).

Language: Darija
Content: Viral organic videos
Distribution Platform: Social Media Channels & Youtube

Digilacom X DeFacto

Defacto is a leading global fashion brand known for offering accessible, trend-forward clothing to men, women, and children across diverse markets. In Morocco, the brand is expanding its footprint by connecting with a younger, digitally native audience through social-first storytelling.

Challenge

Despite its international reputation, Defacto faced limited brand recognition and engagement within Morocco’s Gen Z and millennial segments. The challenge was to localize the brand narrative and spark organic interest among Moroccan youth — a generation driven by authenticity, style, and social influence.

Campaign Objective

To build awareness and emotional connection between Defacto and Moroccan consumers by:

  • Positioning the brand as a go-to fashion choice for young Moroccans

  • Driving visibility and interaction with the new collection

  • Generating quality UGC (user-generated content) and cultural relevance through local influencers

Campaign Strategy

We developed a big-influencer storytelling campaign anchored by two prominent Moroccan content creators:

Meryem – Known for her lifestyle, fashion, and relatable personality

Nouamane – Celebrated for his humor, authenticity, and Gen Z appeal

The strategy included:

Instagram Reel & Stories showcasing the Defacto collection styled in everyday Moroccan life

Styling Challenge and content to encourage interaction and trend participation

Close creative collaboration to ensure natural brand integration and community-first content

Language: Darija

Content: Viral organic videos

Distribution Platform: Social Media Channels