With Moroccan top influencer Meryem Lacurly, we started a campaign with Emirates to promote their Business and First Class experiences as well as the Stopover Program in Dubai. With 10 million organic views, the campaign engaged a worldwide audience by highlighting Emirates’ exclusivity and luxury.
Campaign Objective
To elevate Emirates’ brand presence in Morocco by positioning it not just as a premium airline, but as an aspirational experience for a new generation of travelers. The objective was to create a campaign that would resonate with young professionals and travel lovers by highlighting the luxury, lifestyle, and global reach of flying with Emirates — all while reinforcing trust and prestige through digital storytelling.
10M views in 1 campaign
Campaign Strategy
We crafted a refined yet relatable influencer-led campaign that showcased the Emirates experience from a traveler’s perspective. The goal was to bridge aspiration with accessibility, and show what it feels like to travel in style with one of the world’s most prestigious airlines.
The campaign included:
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Premium lifestyle content capturing the full Emirates journey — from airport experience to onboard service
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Social-first video formats like Instagram Reels and Stories that focused on key brand pillars: comfort and excellence
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Localized storytelling that connected Moroccan audiences to a broader world of travel, opportunity, and elegance