Partnering with Glovo, we rolled out one strategic campaign that combined storytelling, simplicity, and speed. Through YouTube, Reels, and Instagram Stories, we reached over 10 million viewers across social media — turning everyday moments into engaging brand experiences.
This collaboration reflects our mission at Digilacom: to craft content that’s not only creative but results-driven.
10M views in 1 campaign
Challenge:
How can we communicate to the targeted audience about Glovo Delivered
The Brand:
Glovo is a global on-demand delivery platform that enables users to order anything from food to groceries, delivered within minutes. In Morocco, Glovo continues to grow its market share by aligning with local trends and digital-first behaviors.
Campaign Objectif:
- To boost brand engagement and social visibility by celebrating user habits through personalized content.
Campaign Strategy:
- The goal was to turn Glovo users into brand ambassadors by highlighting their unique year-in-delivery — how often they ordered, their favorite items, and fun facts — all in a creative and shareable format. We aimed to make Glovo feel less like a utility and more like a lifestyle brand people are proud to use (and post about).
Language: Darija
Content: Viral organic videos
Distribution Platform: Social Media Channels & Youtube