Partnering with inDrive, we rolled out three remarkable campaigns that captured the attention of millions. Together, we achieved an extraordinary 39 million views, showcasing the strength of creativity and strategic influence in connecting with audiences.
This collaboration reflects our dedication at Digilacom to crafting campaigns that not only engage but leave a lasting impact.
39M views in 3 campaigns
Challenge:
How can we communicate about InDrive to strengthen its position and build a deeper connection with its target audience?
The Brand:
InDrive is a globally recognized ride-hailing platform that empowers users with fair and transparent pricing through its unique peer-to-peer negotiation system. It values freedom of choice, community connection, and accessibility for all.
Campaign Objectives:
- Build strong emotional affinity with the brand among a wide audience.
- Highlight the brand’s values through viral and relatable storytelling.
Campaign Strategy:
- As part of our groundbreaking campaign with InDrive, we brought the thrill of luxury to life by featuring a Ferrari and a Porsche. These iconic supercars symbolized the empowerment and freedom InDrive offers its users, creating a captivating narrative that resonated with millions.
- Adaptation and targeted distribution of these videos on all social medias platform.
- Creation and publication of 8 viral organic videos exploring the brand’s mission and community impact.
Language: Darija
Content: Viral organic videos
Distribution Platform: Social Media Channels